Attracting more weddings | Waddesdon Manor Case Study

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Kelly Chandler Consulting working with Waddesdon Manor Case Study
https://www.youtube.com/watch?v=1fDUjzpBAGk

Our team delivered the same number of weddings this completed financial year compared to last but with a 20% increase in revenue, meaning that we're booking the quality of weddings that we desire, by applying Kelly’s strategy and vision in all that we do. 

Claire Holland
Wedding and Events Manager, Waddesdon Manor

The Waddesdon Estate, Buckinghamshire, is a prestigious collection of stunning locations that include the Rothschild family’s fairytale Renaissance-style chateau, as well as the boutique Five Arrows Hotel, and The Dairy, a dedicated Lakeside-events venue with a heavy wedding focus.
October 2014
The management team at Waddesdon wanted to improve their wedding successes across their established private-events specific venues but also look at and develop other areas of the Estate previously untapped for weddings. Having known me from the many weddings and clients I had brought to the venue via my wedding planning business, they sought my professional advice on how they might be able to do this.
Until the present day
This was our first official venue consulting client and the immediate incredible feedback I obtained from the senior management team of the demonstrable results achieved in a short timescale pushed me on to grow and develop Kelly Chandler Consulting in directions I hadn’t previously entertained!

The Waddesdon team are now our longest-standing consulting client and we continue to consult, advise, support and project manage certain key wedding marketing projects alongside the in-house team.
The specifics
October 2014
Via what is now my ‘Refine and Shine’ programme I delved into their entire wedding offering and process from the ground up, looking at updates and improvements to the facilities they were offering couples, how they were presenting them both online and face to face, the enquiry & showround process, pricing, industry connections and partners as well as their marketing strategy and activity. Post-session the team felt empowered, there was an immediate confidence boost in what they were selling, how they could best present it and a solid clear action plan of fresh marketing initiatives, connections and strategies to excel their wedding successes.

Kelly has brought immense clarity to our vision for taking our wedding business to a new level, with a clear, easy-to-understand step by step strategy. With her calm, reassuring manner, amazing organisational skills and meticulous attention to detail, Kelly inspires confidence and is helping us achieve things we simply couldn’t have done without her.

Sara Sweetland
Managing Director, Rothschild Waddesdon Limited

I spearheaded a number of initiatives over the year to follow:
Jan 2015
A hand-picked wedding planners & bloggers ‘Discovery Day’

The objectives were to reintroduce selected professional wedding planners to The Dairy and other key Waddesdon Estate venues, and to forge strong relationships to facilitate not only wedding bookings, but photo shoot and media opportunities and to increase the knowledge and positioning of the Waddesdon team within the wider wedding industry. Waddesdon venues are now much more regularly used by professional planners and their clients, stylists & bloggers leading to greater exposure and profile for the properties.
May 2015
A styled photo shoot & high-end launch event

To showcase the possibilities for high-end wedding ceremonies in the Manor House’s White Room as well as more widely across the grounds of the National Trust gem. This was accompanied by a very exclusive launch evening with carefully selected event professionals. The Waddesdon events team have now successfully sought and managed a small number of very exclusive large-scale marquee wedding events within the Manor House grounds.
October 2015- present day
Wedding Inspiration

I headed up the concept, planning and production of a completely new type of wedding show showcasing the two key Waddesdon wedding venues to brides and grooms. The objectives were of course to drive business and tangible bookings but, alongside this, Wedding Inspiration at Waddesdon Manor was to become known as an inventive, welcoming and thoroughly modern wedding show and hence property and location overall.

Wedding Inspiration runs annually now in March and is the jewel in the crown of venue-hosted wedding shows attracting around 600 visitors over a 5 hour opening period. It’s an exciting, interactive and experiential show across 2 venues supplemented with 3 purpose-built event structures. It features a highly regarded fashion catwalk, a thriving programme of workshops, talks, live music, wine, cocktail and canapés tastings, professionally styled ceremony and dining tables, fab furnishings, café corner, dedicated Brides' and Grooms’ rooms and plenty more.

I am so thrilled with the Wedding Inspiration day results – 6 confirmations and 13 provisional bookings across the two sites – a triumph. Thank you so much for masterminding the whole thing so seamlessly

Sara Sweetland
Managing Director, Rothschild Waddesdon Limited

Wedding Inspiration Gallery…
Styled Shoot Gallery…
Discovery Day Gallery…
Events produced with the talented team of preferred supplier partners of Waddesdon Manor

You can read much more about Wedding Inspiration here on our blog

Upcoming Wedding Inspiration events
If you’d like to achieve similar success for your special place or venue, then do get in touch:
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Contact Details:
+44 (0) 1483 282 858
+44 (0) 7721 093 566
Kelly Chandler Consulting

East Horsley
Surrey (near to Cobham & Guildford)

We are able to work with venues locally, further afield and internationally.
By appointment only
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Thanks to: Pippa Mackenzie • Stuart Bebb • Xander & Thea • Kate Nielan • Mark Sisley