In today’s post, I’m sharing some of my favourite wedding business resources to help you with increasing your knowledge, learning and understanding of the brilliantly diverse and super-fast moving wedding industry that we work in. I strongly believe that it’s really important that as both businesses and individuals that we never stop learning and we always seek to educate ourselves in as many ways as possible to really best serve our clients but also to keep our own personal spark and passion.
As a successful wedding professional, here are a few resources I recommend you look at, study, join, read, subscribe to or otherwise engage with.
Liene Stevens, Founder of Think Splendid, is an absolute go-to expert on the psychology behind the business of weddings and much more besides. I highly recommend subscribing to her blog for regular insights into working with millennial couples, defining success, wedding sales and marketing and so much more. Stats from her very robust annual UK Wedding Market Survey are year on year something I refer to and apply in my planning business and talk about in my One-Day Intensive Training for Wedding Venues.
More information on my training events can be found here.
Love My Dress.
Annabel and her team deliver arguably one of the most beautiful, engaging & heart-warming wedding blogs around that is top of its field. I strongly suggest a regular read, to keep up to date with general wedding trends and topics but also you might be interested in Love My Dress’ recent wedding reader surveys to assist in your venue strategy and understanding of your target market.
If you aren’t part of this awards process already then you should be. Run by highly experienced wedding photographer Damian Bailey for over 5 years now, it’s one of the most robust wedding industry awards processes out there. And how do I know that? I’ve been a category judge for this award for 3 years now and the process is incredibly detailed, comprehensive (yes, time-consuming too) and ultimately fair which is not something which can be said about all “awards”. The event final celebrates all that is amazing about the very many exceptionally hard-working companies and individuals that make up this industry and I have a real sense of pride to be involved. Is your venue worthy of a shortlisted place? Start following TWIA and their work and consider whether your venue should enter for 2018? This can really put you on the map, particularly as a newer wedding location.
Open Air Magazine.
Do you host or look to host events that have an outdoor element? If you’re using a field, farm or barn or if the outdoors is your wedding playground, the Open Air monthly magazine is a must-read covering a range of topics such as new openings, new products and services, legal planning and building regulations, tips and trends for the use of the outdoors and much more. I thoroughly enjoy being a regular contributor to this publication.
For more business resources or any queries, get in touch.
Happy reading and happy learning!