As a wedding venue, the beginning of the year is all about capturing exciting new bookings. A great way to do this is to reflect on your successes from the previous year and look at new ways to inject some excitement into what you do and how you are portrayed to your audiences.
As everybody now knows, image is everything. It’s a daily sprawl of trendy blogs and social media posts and it can seem daunting keeping up with the current trends and what your competitors are offering.
Everything you see is looking fresh, current and inspiring – compared to your dated and generic shots. So, it’s time for a lift of your website and marketing material and what better way of showcasing your individuality than using some images from your very own real-life weddings!
Take this opportunity to approach the photographers on your preferred supplier list. The ones who live, breath and sleep your venue. Ask them which recent weddings they feel demonstrate your venue best in a variety of different styles, colour tones and themes. Ones that enhance your versatile spaces both indoors and outdoors.
With your photographers and brides’ approval, these ‘real weddings’ could be the golden ticket to your success this 2018. Giving you infinite and FREE access to a catalogue of images capturing that moment in time. This is priceless exposure for both you and them!
Another advantage is that publishers are on the content scout for the next best thing. A wedding you both feel was truly unique and that best exhibits your photographers work and unveils you as a wedding venue, can be submitted for printed and/or digital online publication such as in ‘Your Surrey Wedding, or on ’ Rock My Wedding’ or ‘Love My Dress.’
Brides and their girlfriends still like nothing better than a traditional glossy mag to inspire and share ideas before their big day. So having the potential to be shortlisted for a regional or even national wedding of the year offer all the hype, giving ultimate bragging rights…..it’s a bride’s dream!
This scenario is a win-win – for you as a venue, the free exposure and one incredibly happy bride would freely recommend you to her friends and family!
So what are you waiting for? I believe you have some real weddings to attend to!
Do you need help giving your venue’s marketing a facelift and planning your 2018 marketing strategy? Get in touch here.