There’s nothing like seeing a venue in person and we are finding that couples are being much more conscientious when making decisions on who they view and are really only serious on viewing once they have shortlisted their favourite ‘2 or 3’ with the aim to then book and secure their place quickly.
Many couples will want to see venues very early on in their process, sometimes days/weeks following their engagement. Be as flexible you can be. Explore new business opportunities by hosting showround evenings mid-week to capture couples with demanding work calendars and always be prepared to fit appointments in at short notice. A flexible team helps drive new invaluable business.
It’s becoming more and more common for couples to want to view you more than once. We are finding more couples are seeking approval from their family members and loved ones (parents, bridesmaids). This can be tricky to manage as a venue, however, is an essential part of the wedding journey. Limiting or restricting this can be seen as being inflexible so we would encourage you to ask how many guests will be attending with the couple so that you are forewarned and prepared for every eventuality.
Tips on an effective showround
There is no rush
Give couples the time they deserve to absorb everything about you as a venue. You work in your venue each day so some of the magic of the first view of such a space is lost. Avoid conducting the showround with speed, this doesn’t always allow the couple an opportunity to stand and really appreciate who you are, allowing them time to digest and at the end ask the relevant questions.
It may sound obvious, but be sure to point out not just the key areas and what they are used for in a logistical sense (although this is really important) but you need to bring things to life with showing them how the spaces can look and feel. Point out key historical and precious features that are amazing for them to know about and potentially to dress or take photos in front of. Keep the history short and factual but interesting. We all love a bit of info on famous guests or quirky happenings and humour so try to inject this.
Making the most of your outstanding photographic features
Every wedding cares about photos – so where in your venue is an obvious backdrop or amazing feature? Make sure you highlight this at each and every showround. Seek your professional photographer’s opinions on where they like to shoot best as they are the ones who eat, breath and sleep your venue and share this knowledge with your audiences.
Bring it to life
The iPad is the tool to bring your venue to life. In the case of many of your spaces, they will not be set for wedding ceremonies or dinners when couples visit so bring your iPad or tablet round on the tour to showcase your spaces with alternative room setups demonstrating how versatile your areas can be and more importantly to help couples visualise where their day could take place.
Plan your route beforehand so you can take them on a logical journey from space to space (from wedding ceremony to drinks reception to evening party) it can be really helpful to move as the wedding guests will on the day and help your couples to feel at home in your space and see how it will work for them.
And finally – enjoy and smile – this goes a long way to building rapport with your couples and making your places and spaces friendly, welcoming and warm.
If you’re an established venue and you’d like to breathe some new life into your showround process, let’s have a chat about how my ‘Refine and Shine’ programme can help you.
Get in touch on email@example.com to schedule a discovery call.