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Kelly Chandler Consulting working with Waddesdon Manor Case Study

Full Case Study

https://www.youtube.com/watch?v=1fDUjzpBAGk
The Waddesdon Estate, Buckinghamshire, is a prestigious collection of stunning locations that include the Rothschild family’s fairytale Renaissance-style chateau, as well as The Five Arrows hotel, and The Dairy, a dedicated Lakeside-events venue.

The management team at Waddesdon wanted to improve their wedding offering across the Estate’s venues, and sought Kelly’s advice on how they might be able to do this, with a specific focus towards the ‘mid-luxury’ market.

Kelly’s practical and hands-on consultancy approach began with a ‘Site Inspect and Report’ service. The purpose of this report is to fully assess each location’s possibilities and limitations, and to discuss the aims and objectives for each venue. Kelly’s strategic reporting identified some areas which were ripe for improvement, and following her constructive and detailed advice, Waddesdon contracted her to give ongoing strategic marketing advice and competitor analysis, and to lead the following projects:
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A hand-picked wedding planners & bloggers ‘Discovery Day’
The objectives were to reintroduce selected wedding planners to The Dairy and other key Waddesdon Estate venues, and to forge future relationships.
A styled photo shoot
To showcase the possibilities for high-end wedding ceremonies in the Manor House’s White Room, as well as an exclusive launch event with carefully selected event professionals.
Wedding Inspiration
Planning and designing a completely new style of wedding show for brides and grooms. The objectives were to raise awareness of the venue, drive business, and to become known for being an inventive, welcoming and thoroughly modern wedding destination. Wedding Inspiration is an exciting, interactive and fun-filled show featuring DIY workshops, cocktail masterclasses and wine tasting, fashion demos, styled dining tables, dedicated Brides' and Grooms’ rooms, luxury goody bags and more. The event now runs bi-annually.
Our ‘Discovery Day’ gallery…
Our styled photo shoot gallery…
Our ‘Wedding Inspiration’ gallery…
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Contact Details:
+44 (0) 1483 282 858
+44 (0) 7721 093 566
Kelly Chandler Consulting

East Horsley
Surrey (near to Cobham & Guildford)

We are able to work with venues locally, further afield and internationally.
By appointment only
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Thanks to: Pippa Mackenzie • Stuart Bebb • Xander & Thea